Printing is a cost. There. Looking at it it's a cost that the way a fishing pole is a cost: you can haul in an infinite number of fish, if you use the fishing pole efficiently. If you don't know what you're doing, you will go hungry.
Part 1 of 8 AND electronic marketing your business with print , online advertising, and a Web site are now necessary to successfully market yourself and your company.
Let's say that you want to send out a mailing to a new mailing list which you have acquired. We'll say that you are marketing a service to law firms. You want to provide clerical and personnel support. You have gotten quotes from a printing company and it's pretty pricey. So you cut costs wherever possible, including using uncoated paper and a very light weight of paper. You jettison special designs and go for a bare-bones mailing.
To quote a line from Winston Churchill, "However beautiful the strategy, you should occasionally look at the results". The next six approaches are used by successful entrepreneurs whom advocate writing a mix of both or long copy. The main objective of these tactics is to get you to stage 5 to start writing your content so you can do what Winston suggests, quantify the results.
Ever seen a video with a person? Did you notice the picture on the wall, the desk and the shirt that is wrinkled; yea real exciting. This is not a video. Video is meant to present a meaning in addition to a visual experience. By including a story line that is visual take advantage of video. Get out from behind the desk, go around a bit, change scenes and interact with others. Mixing a narrative has boundless impact than a video.
If you listen to others (word of mouth if the best form of advertising) you can find what you are looking for and usually those you know won't send you somewhere that costs too much. Unfortunately, they do sometimes send you to shark infested waters, mainly because they don't know any better.
Remember PR is not just for large corporations. You are not likely to have the funds for exposure explanation in a number of the magazines that are major but you can cultivate relationships.